When a title is rolled back

Uptides checks every optimized title once a day and compares the video against its own trend. This is how long that takes to reach a decision.

How soon a rollback can happen

A new title is never rolled back in its first week. It needs a run of days to compare against what the video was doing before the change, and a day or two of movement is not enough to tell a real drop from normal variation.

In practice it is a little longer than a week, because each day's figures arrive from YouTube a few days after the fact. Uptides waits for the data, not the calendar.

After that there is no fixed number of days. A title that clearly underperforms is caught sooner; a marginal one takes longer to separate from ordinary week-to-week movement. The video decides the timing.

Why a video that dipped was not rolled back

A drop on its own is not enough. Uptides leaves a video alone when:

• it is still performing at or above the baseline projected for it — a dip from an unusually strong run is not damage
• it is below that projection, but not far enough below to be confident the title is the cause
• there are too few views in the period to tell a real decline from normal variation, which is common on older or low-traffic videos

A video in any of these cases stays Watching or Declining and is checked again the next day. If it keeps sliding, it can still be rolled back later. A video with very little traffic may stay in this state indefinitely, because there is never enough movement to be sure either way.

You do not have to wait

You can roll a title back yourself at any time with Revert Optimization on the video, whatever Uptides has decided. See Protection and reverts for how that works and what a rolled-back video looks like afterwards.