Uptides Privacy Policy

Last Updated: April 16, 2026

1. Introduction

Uptides ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our video optimization platform and related services (the "Service").

By accessing or using our Service, you agree to this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Service.

2. Information We Collect

2.1 Information You Provide

We collect information you provide directly to us, including:

  • Account Information: Name, email address, company name, and contact details when you create an account.
  • Payment Information: Billing address and payment method details processed through our secure payment providers.
  • Communications: Information you provide when contacting us for support or feedback.
  • Brand Assets: Logos, brand guidelines, and other materials you upload for optimization purposes (Enterprise customers).

2.2 YouTube Channel Data

With your authorization, we access data from your YouTube channel(s) through the YouTube API Services. This includes:

  • Channel analytics (views, click-through rates, watch time, audience retention)
  • Video metadata (titles, descriptions, thumbnails, tags, publish dates)
  • Revenue data (AdSense earnings, when applicable to your pricing model)
  • Audience demographics (age ranges, gender distribution, geographic data)
  • Subscriber counts and engagement metrics

With your express approval through the Service interface, we may also modify your YouTube content as part of our optimization service, including:

  • Updating video titles
  • Uploading replacement thumbnails

These modifications are only made with your explicit consent. You choose whether to review each change before it is applied or to enable automatic application on a per-video basis.

Our use of YouTube data is governed by the YouTube Terms of Service and Google Privacy Policy.

2.3 Automatically Collected Information

When you access our Service, we automatically collect:

  • Device and browser information (type, operating system, unique identifiers)
  • IP address and approximate location
  • Usage data (pages visited, features used, time spent)
  • Cookies and similar tracking technologies

3. How We Use Your Information

We use the information we collect to:

  • Provide and Improve Our Service: Optimize your video titles and thumbnails using our reinforcement learning algorithms, run A/B tests, and deliver performance analytics.
  • Build Your Audience Intelligence: Create channel-specific models that learn what works for your unique audience over time.
  • Generate Reports: Create sponsor proof reports, performance dashboards, and exportable insights for your use.
  • Calculate Revenue Share: For applicable pricing models, determine incremental revenue improvements.
  • Process Payments: Manage subscriptions, invoicing, and payment processing.
  • Communicate: Send service updates, optimization recommendations, and respond to inquiries.
  • Improve Our Algorithms: Enhance our machine learning models through aggregated, anonymized analysis.
  • Comply with Legal Obligations: Meet legal requirements and enforce our terms.

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

  • Service Providers: With third-party vendors who assist in operating our Service (cloud hosting, payment processing, analytics) under strict confidentiality agreements.
  • With Your Consent: When you explicitly authorize sharing, such as generating sponsor reports for third parties.
  • Legal Requirements: When required by law, legal process, or to protect our rights and safety.
  • Business Transfers: In connection with a merger, acquisition, or sale of assets, with notice provided.

Important: Your channel-specific optimization data and audience patterns remain private to you. We do not share individual customer data with competitors or other customers.

5. Data Retention

5.1 YouTube Data Refresh

In compliance with YouTube API Services requirements, we refresh your YouTube channel data on a daily basis. This includes:

  • Video metadata: Titles, descriptions, thumbnails, and privacy status are synchronized daily from YouTube.
  • Channel information: Subscriber counts, channel titles, and profile images are updated daily.
  • Analytics metrics: Views, watch time, click-through rates, and revenue data are fetched daily from the YouTube Analytics API.

Historical analytics are retained to provide you with long-term performance insights and trend analysis. This data is refreshed daily to ensure accuracy and compliance with YouTube's data policies.

5.2 Account Retention

We retain your information for as long as your account is active or as needed to provide the Service. You may request deletion of your account and data at any time through the "Delete Account" option in your account menu. Upon requesting deletion, your account enters a 7-day grace period during which you may cancel the request. After 7 days, all your data is permanently deleted, including:

  • Account information and login credentials
  • YouTube channel data, analytics, and optimization history
  • Generated thumbnails and stored images
  • YouTube API access tokens (programmatically revoked)

5.3 Channel Disconnection

If you disconnect a YouTube channel from Uptides (without deleting your account), we revoke your OAuth access token and remove your association with that channel. If you are the sole owner of a channel, all data associated with that channel is deleted. You can also revoke access at any time via the Google security settings page.

5.4 Anonymized Data

YouTube API data is regularly refreshed to ensure accuracy. Cached API data is automatically refreshed within 30 days in accordance with the YouTube API Services Terms of Service.

If you revoke our access to your YouTube data (via your account settings or Google security settings), we will delete all YouTube API data associated with your account within 30 days of detecting the revocation.

Aggregated, anonymized data that cannot be linked to any individual user or YouTube channel may be retained indefinitely to improve our algorithms.

6. Data Security

We implement industry-standard security measures to protect your information, including:

  • Encryption of data in transit (TLS/SSL) and at rest
  • Secure cloud infrastructure with access controls
  • Regular security assessments and monitoring
  • Employee access limited to those who require it for their work

However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security of your data.

7. Your Rights and Choices

Depending on your location, you may have the following rights:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request correction of inaccurate or incomplete information.
  • Deletion: Request deletion of your personal information, subject to legal exceptions.
  • Data Portability: Request your data in a portable format.
  • Opt-Out: Unsubscribe from marketing communications.
  • Revoke YouTube Access: Disconnect your YouTube channel(s) at any time through your account settings or Google security settings.

To exercise these rights, contact us at [email protected].

8. YouTube API Services

Our Service uses YouTube API Services. By using our Service, you agree to be bound by the YouTube Terms of Service.

Our YouTube API compliance practices include:

  • Daily data refresh: All YouTube metadata is synchronized at least once every 24 hours to ensure data accuracy.
  • Data isolation: YouTube metrics are displayed separately and are never combined with data from other platforms.
  • User-controlled actions: All optimizations (title changes, thumbnail updates) require explicit user consent. Users choose whether to review each change or enable automatic application on a per-video basis.
  • Token revocation: When you disconnect or delete your account, we programmatically revoke your OAuth tokens.
  • Derived metrics: Baseline, lift, and revenue-share calculations are Uptides-generated estimates modeled from your historical YouTube data. They are not metrics provided by YouTube.

You can revoke our access to your YouTube data at any time via the Google security settings page.

9. AI Transparency

Uptides uses Google's Gemini AI models to generate title and thumbnail recommendations, analyze audience patterns, and produce performance insights. Your channel data (see Section 2.2) is processed by these models to deliver personalized suggestions. Under our enterprise agreement with Google, customer data is not used to train third-party models. Users retain full visibility into and control over all AI-powered features through their account settings.

10. Cookies and Tracking

We use cookies and similar technologies to maintain sessions, remember preferences, and analyze usage. You can control cookies through your browser settings, though some features may not function properly without them.

10.1 Referral Cookie

When you visit a creator's referral link (for example, uptides.com/r/example), we set a first-party cookie named uptides_refthat stores the referring creator's ID for 30 days. If you sign up within that window, we credit the referring creator. The cookie is scoped to uptides.com only, never shared with third parties, and contains no personal information about you. You can clear it at any time via your browser settings.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your information in compliance with applicable laws.

12. Children's Privacy

Our Service is not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware of such collection, we will delete the information promptly.

13. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes by posting the updated policy on our website and updating the "Last Updated" date. Your continued use of the Service after changes constitutes acceptance of the revised policy.

14. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

Uptides
Email: [email protected]
Website: www.uptides.ai