Glossary

Auto mode — Uptides optimizes a video's title for you over time and reverts changes that underperform. Opt-in per video, after the channel-level "Auto-optimize titles" setting is on.

Auto-revert — The channel setting that rolls an underperforming title back to the best-performing version Uptides has measured. Runs even with auto-optimize off.

Brand Account — A YouTube channel identity separate from your personal Google account. Connect it by picking the channel itself on Google's account screen.

Candidate — A proposed new title (and sometimes thumbnail) for one of your videos, waiting for your review. One option is marked recommended.

Channel Brief — The short read on what stands out about your channel, produced after the initial study.

Engaged views — Views where someone actually watched, using YouTube's engaged views metric. Every view count in Uptides is engaged views.

Managed videos — Videos Uptides is optimizing for you.

Network plan — Billing shared across the channels of a network, at a flat rate.

Projected baseline (decay) — Uptides' calculation of what a video would have done without a change, drawn against actual daily engaged views. Not a YouTube metric.

Protected — A video whose title was rolled back to an earlier version because the change underperformed.

Statuses — Collecting data, Watching, Improving, Stable, Declining, Protected. On the Videos page also In review, Optimized, Not optimized, Do not optimize, Eligible.

Trial — The 30 days after you add a card, during which you are not charged and can cancel anytime.